Top Bollywood Celebs Who Refused To Endorse Fairness Products

CELEBS

AUTHOR:  VIRAL ENTALK 

PUBLISHD DATE:  23-03-2022

IMAGE CREDIT: INSTAGRAM

The Fairness Creams advertisements particularly show a dark-skinned version of them as "unhappy" and they look happier as they become fairer.

IMAGE CREDIT: INSTAGRAM

Here are some top Bollywood celebs who turned down fairness cream brands promotion despite the crores offered to them.

Late Bollywood actor Sushant Singh Rajput directly rejected fairness cream advertisements worth Rs. 15 crores.

IMAGE CREDIT: INSTAGRAM

Sushant Singh Rajput

He said he will never promote an idea that shows one skin tone is better than another and that is every celebrity’s duty to stop promoting this colorism. 

IMAGE CREDIT: INSTAGRAM

Once, PeeCee had revealed that though initially, she started endorsing fairness creams because her Punjabi family used to call her kaali kaali just for fun ...

IMAGE CREDIT: INSTAGRAM

Priyanka Chopra Jonas 

 later when she realised it's not good, she stopped doing it. Post which, the actress was offered several deals for promoting fairness creams, but she has always refused them. 

IMAGE CREDIT: INSTAGRAM

Swara Bhaskar has always stood up for causes that are close to her heart and in that process, she has refused to endorse fairness creams several times.

IMAGE CREDIT: INSTAGRAM

Swara Bhaskar

Swara believes that the concept of fairness should not be propagated and the obsession behind it should be discouraged. 

IMAGE CREDIT: INSTAGRAM

Ranbir Kapoor since the beginning of his career has always been firm on the decision that he will not endorse beauty products that promise fairness.

IMAGE CREDIT: INSTAGRAM

Ranbir Kapoor

Reportedly, he once refused the offer of a fairness cream saying that fairness products support racism and will promote existing racist stereotypes. 

IMAGE CREDIT: INSTAGRAM

Bipasha, who is proud of her dusky skin, recently opened up on how happy she was about the word “Fair” being dropped from the name of the skin cream, Fair & Lovely.

IMAGE CREDIT: INSTAGRAM

Bipasha Basu

In that Instagram post, she also added, “ Many skincare endorsements with loads of money were offered to me in the last 18 years... but I stuck to my principle always.” 

IMAGE CREDIT: INSTAGRAM

Kangana revealed that once she turned down a deal worth 2 crores saying that promoting a fairness cream, will propagate a wrong idea in the youth of our country. 

IMAGE CREDIT: INSTAGRAM

Kangana Ranaut

"Ever since I was a kid, I have never understood the concept of fairness. Especially, in such a case, as a celebrity, what kind of an example would I be setting for younger people? As a public figure, I have responsibilities." 

IMAGE CREDIT: INSTAGRAM

Randeep has also been offered deals to endorse fairness products several times but the actor has always refused them stating that he doesn't understand the obsession behind fairness.

IMAGE CREDIT: INSTAGRAM

Randeep Hooda

“The idea of beauty being fair should be demolished. I was offered big money for this project... but I refused, as everything can’t always be about money,” he said.

IMAGE CREDIT: INSTAGRAM

Anushka addressed society’s obsession with fair skin as a social taboo. She said she will never endorse anything that propagates wrong ideas like racism and sexism among the youngsters.

Anushka Sharma

Though she endorses an anti-aging brand, she said that she will never promote fairness creams.

IMAGE CREDIT: INSTAGRAM

Kalki Koechlin

Kalki said that dark skin should be celebrated as a beauty standard around the world. She also called out society's obsession with fairness as a beauty standard.

IMAGE CREDIT: INSTAGRAM

Taapsee is one of those celebs who strongly supported the government’s initiative of banning fairness creams’ ads & said that she will never endorse fairness as a beauty standard.

Taapsee Pannu

10 Highly Educated South Indian Actresses that may Surprise You

Thanks For Reading! ❤️