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Radhe: Here’s Why Salman Khan sold Film to Zee Studios and moved out of YRF, Amazon and T-Series deal

Radhe- The Most Wanted Bhai Salman Khan’s Much Awaited Action Movie is all set to hit in theatres as well as digital and other platforms on May 13. The trailer of the film out today.

Why Salman Khan sold Radhe Rights to Zee srudios
Here’s Why Salman Khan sold Film to Zee Studios and moved out of YRF, Amazon and T-Series deal (pic credit- Salman khan/instagram)

Salman Khan’s most awaited action thriller, Radhe – Your Most Wanted Bhai was previously scheduled to be released in theatres during EID 2020 but due to the coronavirus pandemic, the release had been postponed and now it is releasing on Upcoming Eid.

Previously, Dabbang star Salman khan had a contract with YRF for theatrical rights, Amazon Prime for OTT rights, T-Series for music rights and Zee for satellite rights. But now reports claim that the salman has moved away from the contract and sold it to Zee studios for a whopping Rs 230 Crores.

According to report of Bollywood Hungama, Salman Khan’s upcoming action thriller, Radhe – Your Most Wanted Bhai, has been sold to Zee Studios and the contract includes theatrical (India + Overseas), Satellite, Digital and Music rights of the film. The news spread like wildfire and several wondered what made the actor move away from the previous deal to Zee Studios.

A source has revealed to the publication “YRF had entered into an agreement with Salman Khan Films (SKF) to distribute the film globally on a commission basis, which meant that the income for SKF would vary according to the business the film does theatrically. There is always an element of uncertainty in such deals, particularly in times of Covid-19 pandemic as one can’t be sure about the footfalls and thereby returns from cinema halls. On the other hand, he had entered into a digital deal with Amazon, who had exclusive streaming rights for the film, 8 weeks after its theatrical release. The satellite rights were with Zee, who could premiere it on their channel 8 weeks after the OTT premiere, and music rights were with T-Series.”

The report also stated that Salman and Aditya Chopra mutually decided to part ways, before they collaborated again on Tiger 3 from March. The source also told the publication, “While Salman got an upfront amount of Rs 230 crores, making him earn a table profit of over Rs. 100 crores, the studio now has all the rights thereby opening up various modes of revenue – ranging from satellite revenues from advertisers, OTT revenue from Zee 5, monetization of advertisement revenue from YouTube and other music apps. In-case, the on-ground Covid-19 scenario turns worse; Zee can always go back and opt for the hybrid release model for Radhe – by bringing it on OTT platform within 2 to 3 weeks after the theatrical release.”

Radhe – The Most Wanted Bhai Trailer-

Directed by Prabhudeva, trailer of the film was launched today, and it promises the right mixture of high – octane slick action, catchy dialogues and chart-buster music. The trailer gives a glimpse into the planet of crime Radhe is pitted against. Randeep Hooda plays the role of the most antagonist, who looks suitably menacing within the avatar of a quintessential villain.

Action sequences form a serious highlight of Radhe trailer, and it’s just like the film is ready to pack a punch. Salman Khan and Disha Patani’s cute chemistry looks like another highlight of the film. Disha not only looks sensational but her character seems to possess tons of range and depth. The film also stars Jackie Shroff, who reunites onscreen with Salman Khan after Bharat, and his character seems interesting also.

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