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Avika Gor Refuses to Endorse Fairness Creams: Says, ‘Being fair cannot be equivalent to overall personality’

Avika Gor has said that her refusal to endorse fairness products was a conscious decision to not ‘degrade’ anyone as she does not believe that being fair makes one ‘confident and beautiful’.

Avika Gor Fairness creams

Some day or the other you must have come across speculation on skin colour. From stereotypical comments to people talking about normalising every skin colour, there are contrasting opinions everywhere. Hence, surpassing the so-called beauty standards, Avika denies endorsing fairness creams.

Recently, Avika Gor was in the news for refusing to endorse beauty creams. Avika told the days of India, “Unfortunately we’ve been fed the wrong notion when it comes to the idea of an ideal beauty standard. Over the years we’ve seen so many advertisements where being fair is considered to be beautiful and i have never been comfortable with this concept. Being fair cannot be equivalent to your overall personality. one more reason why I refused to endorse these products is that i know that this kind of unrealistic approach towards the concept of beauty can have an enduring impression on young minds.”

The Balika Vadhu actor further adds, “As an actor, it was a conscious decision to not degrade anyone but to send out the right message. Being fair won’t make you confident and beautiful, but it’s your work ethics, your thinking, talent, and overall personality that matters the most as these will be your defining qualities.”

When asked in an interview about her idea of beauty she said, “Beauty for me is all about being happy and comfortable in your skin. There was a time when I was doing great on the work front but I still doubted my talents and felt ugly. I didn’t like what I saw in the mirror. But the day I shifted my perspective, started taking care of my body, loving myself, eating right, and staying happy, that’s when the change happened. It also helped me a lot in my weight loss journey.

Avika Gor, who is now 23 years old, appeared on Balika Vadhu as a child actor, essaying the role of Anandi. She played the role of young Anandi for 2 years in the serial that ran from 2008 to 2016.

Last year, she opened about her life-changing weight loss journey. She had said that her weight gain was due to eating ‘anything and everything’ without working out and not due to health conditions. Avika added that she didn’t give her body the ‘respect’ that it deserved.

IMAGE CREDIT- AVIKA GOR/INSTAGRAM

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