Karan Johar’s Newly lauched Talent Management company Dharma Cornerstone Agency appoints film critics Rajeev masand as COO. Read on.
The year 2020 was quite an important year for filmmaker karan johar on professional front. While on the personal note, KJO faced a lot of backlash post Sushant Singh Rajput’s death. Talking about films, Karan Johar’s Dharmatic Entertainment released a web film, Guilty, and a web series, Fabulous Lives Of Bollywood Wives. In December, he announced a talent management venture Dharma Cornerstone Agency in partnershipin association with Bunty Sajdeh. Karan’s Dharma became the second Bollywood production house after Yash Raj Films to have a talent management wing.
A report in Bollywood Hungama states that Karan Johar has hired Rajeev Masand for his venture. A source informed the portal, “Journalist Rajeev Masand is all set to join DCA next week. He’ll be working as the COO of the company. Karan and other top authorities at Dharma believe that he’ll be the right person for the job and help them in scouting fresh talent and managing them.” Also Read- Varun Dhawan opens up about his marriage plans with girlfriend Natasha Dalal: “let there be more certainty”
The report further stated that Rajeev Masand may have quit journalism for good. “That’s what it seems like. He has been heard telling that he’s taking a sabbatical from journalism. However, looking at other journalists who quit the field completely when getting into film production and related business, it seems like Rajeev Masand, too, would go the same way,” informed the source.
Dharma Cornerstone Agency aims to be “an indomitable powerhouse of talent that will drive collaborations and become the benchmark for artist management and representation in the country.” Also Read- Nora Fatehi wants to marry Taimur Ali Khan: Kareena Kapoor Khan reacts
The statement further stated that DCA will aim to be a safe home where seasoned professionals meet existing and contemporary talent to reinforce premium content production and accessibility through films, endorsements, OTT content, events, and appearances.